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  • Amazon ads no more

    For a while now I have been running ads with links to products on Amazon.com but I have removed them here, and on another websites, as of today. The reason for this is simply that Amazon is a discount reseller and their sales ultimately cut into the sales for local game stores. Now I have no basic issues with Amazon. I use the Canadian site frequently to get books ever since the local bookstore I used went out of business (unrelated to online competition).

    Recently in a thread on the Classic BattleTech forum, David Stansel-Garner of Catalyst Games posted the following:

    Now at the end of the day, somewhere close to 90% of our product is sold through your local retail stores. I know that some people don’t buy that way, but both Classic BattleTech and Shadowrun are large properties and large amounts of books (thousands of each title) go through brick and mortar stores. And these stores try and stay competitive by monitoring prices, including those of places like Amazon.com. They frequently run into people quoting the online price and saying “why can’t I get it at 34% off?”. This makes retailers feel like they’re actually competing against Amazon. If the person buys the book, the retailer is worried that they won’t buy more because they’ll go to Amazon, and if they don’t buy it that day, then in the retailer’s mind its easy to imagine that they’ve gone home and ordered it online. And without full knowledge of how little Amazon really does in business, they tend to feel put out and less likely to try new products from us.

    Now his comments are based on a business decision to help keep their products competitive and also help to support stores that make a decision to stock Classic BattleTech and other Catalyst products. From their perspective it makes more sense to support the 90% of their market as opposed to the 10%. In either case though it means that Catalyst is taking a hit from not having their products on Amazon. But I think it is the right decision. For a large part of the hobby, at least here in North America, the hobby is developed by local game stores. None of these businesses can compete with a company like Amazon that can offer a 34% discount on products and who also often offer free or discounted shipping.

    And so I have removed the Amazon links from the site.

    I have been a strong proponent of gamers frequently and shopping in their local stores and it is purely hypocritical of me to continue to place ads on this site for Amazon when the net effect is, quite frequently, to take business away from the local stores I try to get people to frequent.

    Update: to make this seem less like a moral pronouncement and more like the announcement it was intended to be I have removed the “Editorial” image from the post. I’m not sure what I was thinking when I added that :-)

    32 Responses to “Amazon ads no more”


    Phillip says:

    I think there certainly is a need for online shops; I remember the early days of gaming when mail order was the only way to receive my fix.

    To me, a 10% and free local postage is an acceptable level of discount from an online retailer. It costs less to run an online only operation and the savings are passed onto customers.

    Here in the UK we have a good club culture so one could argue that shops are not as necessary to maintain the hobby as say in other countries where gaming is not as club based. So online discounters perhaps don’t harm as much as they seem say in the US.


    farseer says:

    Being a previous store owner that the internet helped kill, I applaud your decision. I will from time to time purchase items online, but only after checking with my LGS and being sure they cannot get what I am looking for. Thanks a bundle for all the LGS’s out there!

    Small businesses are the root of our economy. And thats one reason our economy sucks right now. But its a catch 22 and a whole other thread…


    steeldragon says:

    I do agree… without stores the hobby shrinks… the stores are good for getting new gamers that eventually flush into clubs…

    But since there is no store that locally carries what I’m playing…

    Andres


    metalminimadness says:

    Here’s a recent dilemma for me. Got into AT-43, I have two local shops. How many starter boxes did either store have? 0. How many rulebooks between the two: 0. How many pieces of anything AT-43 related did they have: 4-6. I could have gotten a couple of heroes and one unit of storm golems.

    Both stores said they were going to restock soon. How does that help me get into/excited about a game? I go online and they have everything in stock AND as a bonus their prices are better. If I go for anything other than Warhammer, Clix or Magic, my LGS doesn’t typically keep any decent stock on hand. In other words, if it’s not really mainstream, the LGS doesn’t seem to support it. I understand mainstream keeps them in business but it doesn’t grow the newer games. Just maintains the dinosaurs.


    Jason Hupka says:

    I think your decision is a good decision - in the end it is standing up for something you personally believe in and to me that’s the most important thing.

    On the other hand, I doubt that a significant amount of sales were funneled from an LGS to Amazon via an ad link to Amazon on this site. The reason being is chances are most of us most likely have favorite on-line retailers for buying game stuff, anyway. Heck, I don’t think I’ve even tried looking for miniatures/game stuff on Amazon.

    Another thing to throw in there is most products on Amazon aren’t being shipped by the company Amazon. Many people don’t know this, but Amazon is basically a giant flea market where virtually anyone can sell product on Amazon. So while you think you’re ordering from Amazon, it could be a brick and mortar LGS, or even your favorite on-line store selling their wares via the Amazon marketplace. And this is not to be confused with the Amazon-bidding side of things, but rather the normal Amazon site is just a conglomeration of retailers.

    But for me in the end it comes down to my money coming out of my pocket. So if I can find something significantly cheaper on line, then chances are I’m ordering it on-line. Or, like MetalMiniMadness said above, if I can’t find decent product locally (like AT-43). I won’t lie - back in the “golden days” of GW when you could actually buy their product at a discount on line, I did so because saving the 30% was awesome, and I was still supporting “the little person” by ordering from someone’s personal on-line shop. I don’t mind being altruistic, but chances are that altruism is going to manifest itself in the form of supporting local homeless, not my local game store.

    On the other hand, if I’m at a game store playing a game, or getting some “value” from my visit there (other than buying product), then I usually buy at least something to support my prolonged visit at the store. - usually a miniature, small book, more dice I don’t need, etc. I think of it as akin to paying for a movie ticket for admission to the theater. But I’m not feeling like I have to walk out of there with some $80 box of wargame-of-the-week just to justify me hanging out there for a few hours playing a game.


    Zac says:

    AT-43 is a bit of a special case as there were severe problems trying to stock the game. The local stores here had issues getting it in for the longest time and they now have regular stock

    Clubs aren’t as big a factor here in North America due to the sheer size of place and how spread out people tend to be. Most of the new games I found were because of them being demoed at a local store and the one large club here that has regular events is only monthly and largely historical. So no-one doing Hell Dorado games :-)


    Zac says:

    So while you think you’re ordering from Amazon, it could be a brick and mortar LGS, or even your favorite on-line store selling their wares via the Amazon marketplace.

    The few times I have picked up product from a store other than Amazon selling via Amazon it has always been clearly marked. I was trying to find a copy of an OOP book recently and got it via Powell’s Books in Portland from Amazon.’

    I knew that I wasn’t buying from Amazon though.

    Amazon is usually pretty clear about making sure that you know that they are not the people selling you a product.

    Or at least that has been my experience. I only use Amazon.ca and Amazon.uk (for football books) so the US site could be branded differently.


    jedijon says:

    Hmm, this sounds like a poll to me (albeit one that’s already been countenanced too many time, but…) if you’re looking for a new one.


    1voice2many says:

    AT-43 is a bit of a special case…

    Sadly it’s not that out of the ordinary. Confrontation, RagNarok, Hybrid, Dark Age, War Gods, Anima Tactics, Legends of the Old West, DBA, Infinity, Hell Dorado, all good games, none carried locally, all ordered via the web. Ordered from people who made these products available to me. All of those games and thousands of dollars worth of miniatures, purchased on line, because I can’t get them locally. If it was up to my LGSs I would never have gotten to play any of those games.

    Not lest anyone misunderstand I by no means live out in the middle of no where. I live in a large sized city with 2 large, 1 medium, and 1 small game store. Within a half hour drive I have access to a total of 4 games stores with a combined total of over 20 4′x8′ permanently set up game tables with terrain available. And none of them sell any of the games or minis I listed at the start of this post.

    So I ask you how do I support my LGSs when they don’t support me? Should I just do without when I know there is stuff out there that I am interested in? I don’t use their gaming facilities because I don’t/can’t shop there. Why am I cast as the one causing the collapse of the gaming industry because I shop on line. I do more to support the small companies out there than any typical GW customer. I would gladly pay full retail to a LGS that carried something I wanted to spend my money on.

    The internet isn’t killing the brick and mortar stores, bad customer service is. The whole “If you build it they will come” attitude only works in the movies. I know how easy it is to give good customer service, I’ve done it in the comic/game market in the past, and I do it now with my own business. I don’t shop at stores with bad customer service and you shouldn’t either, don’t reward it.

    Granted all the examples I’ve sighted are local to me and I by no means am speaking for all game stores, I have been in good stores where I bought stuff I didn’t really need. To, in a small way, say thanks for the good service.

    All that being said, I applaud you doing your part to help out those deserving stores by removing the Amazon ads.


    Zac says:

    So I ask you how do I support my LGSs when they don’t support me?

    Is it the stores or the distributors?

    One of the local stores here can and will order in almost anything.

    I can’t see any reason why a game store wouldn’t order in product for customers unless it was problematic to do so from their distributor.

    Why am I cast as the one causing the collapse of the gaming industry because I shop on line.

    You aren’t. People who buy product online when it is available locally are.

    You are saying that you can’t get product locally and if that is the case then you aren;t the problem.


    Osbad says:

    My “local” gaming store is 11 miles away in the big city centre where it costs £1.20/hour to park, if I can find a space. So with petrol at £1($2)/litre just visiting the place for half an hour costs me £2.25 even before I buy a single thing. And then when I get there there may be a couple of example books left out of there shrink wrapping, but demo games? Forget it! No such thing!

    So why the heck should I support them? They aren’t a charity! They are a business that offers an identical product at a greater cost and less convenience than any online retailer. So why do they “deserve” my money?

    No reason I could see!

    Zac, I respect your decision. Your site, your rules etc. Plus your experience f stores is different to mine so I’m not criticising it.

    But please, do me a favour, and don’t make a moral case for trying to support a failed business model! Here in the UK I suspect, GW aside, that the vast majority of wargaming sales are online. Which is nothing new, as prior to the internet they were mail order.

    The internet isn’t the Big Baddy here, the problem appears to be that some indie store owners believe they have the God-given right to offer minimal service with no extras over what Joe Punter can get online and at substantially higher cost. I’m sorry, but in my book they don’t. If they want me to pay a “Brick and Mortar Tax” then they’ve got to earn it. THose that do, well “Good on ‘em”, and more power to their elbow. If there was one anywhere near me I’d support it. However there isn’t so I can’t!

    As for the whole “the US population is too spread out to support clubs” argument. I call phooey! I live in a little village in the North East of England with a population of 1,400 souls. I run a club of locals meeting weekly in my home. It’s quite possible to create a club if the will is there. I suspect the reason there are so many clubs in the UK compared to the US is that because there are decent Indies to play at there isn’t a need for them. Here in the UK, with the domination of GW on the high street, necessity has been the mother of invention and clubs playing games have sprung up all over the place as its the only way to game - all it takes is a mate who has another mate and things snowball from there!

    Business is business. B&M stores are in it to make a profit. If they don’t make a profit there is no moral imperative on the customer!


    gavroche says:

    I’m a firm proponent of buying on the internet, if possible at a discount. Hardly any of the local shops manages to convince me they’re offering any added value to the gaming community or the hobby. They’re just more expensive places with usually a smaller selection of pretty mainstream stuff. Can’t see why they deserve preferential treatment.

    People involved in the gaming industry love to talk big about it being a real business, yet at the same time they also seem to expect a lot of support from their customers. I find that a bit dubious. Either you are a business & then you have customers who want value for money & could go elsewhere if they spot a better deal, or you are something else, perhaps not quite non-profit but still in it primarily for other reasons than money, and then you can appeal for sympathy & financial support but it also means you have to act likewise.


    plutonick says:

    Hello all, I am the original poster of the CBT thread, and I frequent this site. Imagine my surprise when I realized that my ignorance that prompted me to ask this question affected this site here..

    Reading all your comments, have in mind that for me, online ordering is the only option. And even if I live in Greece, it’s cheaper to order it from US than from the UK.

    Someone said that ‘without stores, the hobby would die’. Well, I never saw or held a real CBT book before I purchased the Intro box, TW, Map compilation, a few figs and some stuff from Ebay. It wasn’t a hobby store that directed me to CBT, but the MechWarrior and MechCommander games, and a random BT novel I saw in a bookstore by chance. I won’t argue that hobby stores do help of course, but there are other ways to lure people into the hobby.


    Zac says:

    Either you are a business & then you have customers who want value for money & could go elsewhere if they spot a better deal

    Define “deal”? If your local brick and mortar store doesn’t offer the same 30% discount that Amazon does are they doing something wrong or is it just that Amazon is attempting to make money on a volume of very low margin sales?

    No stores, not just your FLGS, can compete with that sort of thing so I don’t know that it is appropriate to compare a store run by a single person to something like Amazon or even other online retailers that don’t have the same overhead that a brick and mortar store does.

    And we’re not talking about unbending universal rules when we discuss this. If you have a local store that supports you and the hobby then support it. If you don’t have a local store or you have one that is only interested in selling MtG and 40K and then kicking the customer out the door (which is just bad business in my eyes anyway) then I think you don’t need to support those types of businesses.

    One of the local stores here almost went under last year. They ran quite frequent 40K and WFB events and had several tables and a wide range of terrain that people would use for weekend gaming. And yet most of the people at those events and weekend game sessions bought their armies online.

    I am willing to guess that most of those same people wouldn’t have full 4′ x 8′ tables with numerous terrain items on them at home but none of them saw the point in try to support their local gaming store to keep it in business.

    Maybe I just have a series of very good games stores here locally but when I have stores that routinely email me Excel files of new Hasslefree, Black Scorpion and Pig Iron releases or who attempt to try to order in almost any wacky thing I ask for then I tend to want to support them.

    Sometimes you don’t have an options. Especially if you do want minis from smaller manufacturers that your store’s distributors may not carry.

    Ultimately this is only about me though.

    I believe that people should support their local stores and so I pulled those ads.

    Readers are free to act as they want. I just didn’t like the inherent hypocrisy in my actions and decided to do something about it.

    plutonick… I think you’re okay ordering online from Greece :-)


    Zac says:

    But please, do me a favour, and don’t make a moral case for trying to support a failed business model!

    Just because Amazon has a better business model doesn’t mean that a brick and mortar store is a failed business concept. :-)

    The internet isn’t the Big Baddy here, the problem appears to be that some indie store owners believe they have the God-given right to offer minimal service with no extras over what Joe Punter can get online and at substantially higher cost.

    How many stores do you think are like this? I would suspect that most of them have gone under already or are soon going to.

    And as I mentioned earlier, are these stores promoting the hobby then?

    The entire concept is that we as a hobby want to help build and grow the hobby. And so obviously, to me, if a store isn’t doing that then they aren’t helping anyway (and could also be seen as hindering the development of the hobby) and so, again, obviously aren’t worth the support.

    I don’t know that anyone is saying to blindly spend your money on local stores regardless of their service… well maybe poorly run stores would be saying that. :-)

    But I think that if people want to make sure that this hobby stays vibrant that they need to do something to make sure that there are local gaming opportunities for people at attend and for people to see.

    Clubs are great if you don’t have local stores with gaming space. And from what I understand clubs are a lot more prominent and vocal than they are here in North America.

    But where I come from, stores are where the gaming happens for the most part and so my emphasis has always been on trying to get people to support their local stores.

    Your personal situation is going to effect your buying decisions.

    As for the whole “the US population is too spread out to support clubs” argument. I call phooey!

    I run weekly gaming sessions at my house as well but people here seem to shrink away from the idea of clubs and I am not sure what the issue is. I, in effect, have a club running from my basement but I’ll be darned if anyone wants to call it that.

    maybe we’re just shy on this side of the Atlantic :-)


    Zac says:

    And lets not forget that there are a whole slew of minis that are, AFAIK, only available online. The Pulp Figures range for example. I’m pretty sure that Bob doesn’t deal with distributors at all for his figs.


    gavroche says:

    By “deal” I mean something purely economic. If I can obtain something in a shorter time frame & at a significantly lower cost, why shouldn’t I? Perhaps indeed not if the local shop I could have bought it from is a kind of charitable institution run by someone who lives on minimum income in order to offer gamers a clubhouse & introduce them to unknown yet worthwhile stuff, sure. But those places are rare in my experience.

    This whole argument reminds me of the claim that high officially regulated prices for books would be vital for the survival of literary culture in that it would allow small bookshops to survive. It never worked even in countries where they tried it. Most still went under, because they didn’t have a lot to offer in the first place and certainly weren’t the fantastic literary treasuretroves run by erudite yet friendly amateur-scholars that many book lovers imagine when they hear the words “small bookshop”. It will go the same way for B&M gaming stores, only those genuinely offering added value have a chance of survival. I’ll support those wholeheartedly, but will also cheerfully participate in weeding out the others by buying cheap online :-)


    Zac says:

    It never worked even in countries where they tried it.

    You may want to look into that as it is the one factor that has been credited with the diversity of book sellers and publishers in Germany.

    http://www.nytimes.com/2007/10/24/arts/24book.html?_r=1&oref=slogin&pagewanted=all

    In Switzerland where they dropped this practice some book prices have been rising.

    It has actually been shown to work decidedly in Germany and I can tell you that in Canada where we don’t have this sort of retail law we have almost no independent booksellers that sell new books. The only stores that do are fairly large chain stores like Chapters.

    Maybe there are more back est in Ontario but where I live all the independents are gone.


    gavroche says:

    Sorry, I’m not buying it. Not if you compare the english & american world of publishing with that in France & Germany. Prices are lower, and there’s far more diversity overall. Living close to both countries, I visit both french & german B&M bookshops, large & small, independent & part of chains, occasionally, and what strikes me is how little difference there is between most in what’s on offer. Most of them also rely on Harry Potter, just as much as the much maligned Waterstone’s or WH Smith in Britain. Yes, there might be more shops, but that in itself has no added value. What does work is subsidizing publications, but even then you shouldn’t forget that most of the 94,716 new titles published last year by the 14,000 German publishers never make it to the average corner bookshop. You need to order them, and the internet is often the best way to do that.

    Liberating the market will kill off some smaller shops, but while that’s not good for the owners, it will not necessarily be a loss to buyers purely in terms of what they pay & what they can get.


    gavroche says:

    And of course some prices will rise. A book on an obscure & unpopular subject that took a long time to produce will inevitably be more expensive than yet another pasta cookbook. But under regulated prices, the second book will be overpriced for what is it, while none of the extra profit will be used to publish the first type of book because they tend to be produced by entirely different authors & publishers.


    Zac says:

    Sorry, I’m not buying it.

    Nothing to “buy”. :-)

    It seems quite empirical. German and French laws appear to have fostered a larger market of stores and publishers and the lack of those laws in Switzerland have created lower prices for mass market books but higher prices for other books to make up the loss of a margin from those bestsellers.

    Yes, there might be more shops, but that in itself has no added value.

    It does if you are a publisher and a book buyer.

    Liberating the market will kill off some smaller shops…

    That argument doesn’t seem to take into account the externalities of the “equation”. People buying all their goods online from giant mega stores doesn’t do anything to help foster a vibrant local economy that has jobs and helps to create the tax base that provides services to people.

    Indeed if all you want is the cheapest price possible then buying online is a good idea but that only makes sense when one thinks purely of oneself.

    We don’t live as isolated economic units. We live in wider communities that ultimately depend on local economic activity to create the economy that helps provide public services and the higher standard of living that we all enjoy.

    Liberating markets is really about allowing larger economic players like Amazon to dominate a market and make more money. Because ultimately it is those folks that benefit and not the small local retailer that is going online and selling at a discount.

    I don’t see the value in that.

    I’d much rather see a more robust and varied local economy than have everyone buy everything at Amazon (for example) or even “big box” stores because really all that does is siphon money from the local economy.


    Zac says:

    But under regulated prices, the second book will be overpriced for what is it

    I don’t think you understand what the laws in question require. The issue isn’t that the book’s price is artificially inflated. Its that resellers can’t artificially discount the priceto attract business.


    Zac says:

    In any case this is all wildly OT and probably boring the heck out of everyone.

    Use the contact form to email me if you want to continue the debate via email :-)


    sevwall says:

    Based on the profit margin of most game shops, if they provide you space to play, it is about as close to a charitable institution as you can get. If they don’t provide you space to play, and you have never purchased anything off of their shelves that you didn’t previously hear about from some other source, and you have never met anyone that you regularly play with there, then sure, shop some place else.


    Stovaa says:

    You have any idea how many different game systems are out there? How many expansions etc there are?

    If you want your local LGS to stock everything you might ever want, you’re living in a dream world. To stock a new range involves a lot of money, and that money is tied up until the stock is sold. Quite a lot of stuff may never sell, or it may sit on that shelf for months on end.

    Throwing £1000 at a model range to stock it, having an open copy to demo, and hoping you sell at least 75% of that range to turn a profit (demo copy, your time learning the rules/painting the models etc) just isn’t really gonna pay off. And don’t forget you have to pay for the stock before you get chance to sell it, so the money for it has to come from either the most-likely dwindling profits of your store or your own pocket.

    Online is different, since one man can service an entire country, and that means they have many times more “footfall” who might buy their stock. So they buy in £1000 of stock, that’s only 5 people with a starter game and a few expansions. Nationally, that’s not hard. In one town, it’s harder than you think.

    Blah blah blah, this sure rambled on :O


    Zac says:

    You have any idea how many different game systems are out there? How many expansions etc there are?

    And how few of them are on Amazon :-)

    Amazon only carries the big sellers. They have GW products in stock, Mechwarrior and the click games as well as some Warhammer Historical but its not some wide range of stock they have.

    They sell the “bread and butter” stock that keeps a lot of shops open and lets them carry other ranges.

    Besides, the issues isn’t online retailers, its online retailers offering significant discounts that grossly undercut other stores.


    Doc says:

    I have diligently bought my gaming needs from 2 local stores over the past 9 year. I now find myself “drifting” to online purchasing. Why?
    1) Some retailers (GW for example) do “splash” releases - once the week has gone by your local can no longer order them with ease. It is wait a couple of uncertain months, or hit Amazon.
    2) the C:US$ exchange rate. Why should I pay 40-60% more to buy in in C$, when I should be paying 5% less? This will hurt the Canadian distributors soon, if they don’t bring parity to the pricing.


    Zac says:

    Why should I pay 40-60% more to buy in in C$, when I should be paying 5% less?

    That is a particular lunacy that is the product of GW Canada’s rather bizarre pricing model and the rather dramatic upturn in the Cnd currency.

    Prices do take a long time to change since they are set months and months in advance.

    GW Canada has no excuse though as they have been pricing their products, in relation to the US$, at a rate that hasn’t been valid since 2006.

    Splash releases are another GW oddity as well.

    GW seems to have spent the last three years fighting against the online discount retailers that their own pricing and release policies drive to those same stores.


    evernevermore says:

    imagine if gw just embraced online selling

    of course that would be like asking for the return of those pesky “space dwarves” - see the “space dwarf” clock references


    a_thousand_hats says:

    As this thread has gone a bit off-topic why don’t you set one up as an Ask TGN along the lines of:

    What would make you want to shop at your local B&M store rather than use an online discount retailer?

    I mentioned ‘discount’ as I have bought stuff online that I know will never make it to any stores nearby and I appreciate that some (often really good) products are only available online.

    I reckon dropping the ads is fine as it’s your site Zac.


    Osbad says:

    Something else to add into this interesting debate, is a concept that is valid here in the UK of “where the club ends and a store starts”. I can think of at least one operation I have visited which most definitely a club in that its primary function is to get members together to play games, but which have various negotiated deals with local B&M and online retailers for member discounts and have one or two members who act as mini distributor/retailers for the more popular games collating bulk orders direct from the manufacturer. Definition of “club” = pay a membership sub, not open to non-members.

    On the other hand I can also think of a store (too far away to game at regularly, sadly) that is more like a club. Yes it is a retail premesis open to the general public, but they have gone hell-for-leather in actually making its major activity the playing of games. They have a huge warehouse style playing area and run big terrain-making and painting workshops, and regular competitions for around 3 or 4 main product ranges (GW games, FoW & Urban Mammoth). Products are on sale at full retail and of course the profits subsidise the gaming aspect. Definition of “store” = no sub needed to join, open to non-members.

    Obviously gaming space has to be paid for. A larger club will do it by charging a small membership and renting a local community hall. Smaller clubs will do it for free in a mate’s basement. A retail store will do it by subsidising the renting of non-retail space from its profits, which hopefully are boosted by its organising gaming space and thereby providing customers with a need to purchase and an easy route to do so.

    So we can perhaps agree that it is “immoral” to utilise but not pay for gaming space. In a club you can say “no subs paid, no entry”. In a store they can’t do that, so they have to make the urge to buy from them irrisistible I guess, and also do stuff like put in snack machines. We are all at heart lazy, which is borne out by the fact we will pay £1 for a can of pop/soda from a nearby machine rather than walk a couple of hundred yards down the road and buy one from a store for 50p! It works the same in games retailing. We are prepared to pay a reasonable mark-up for getting our stuff right now from a pile in the store instead of at 20% discount mail order/online.

    Maybe the answer is for stores to be a little more transparent in their subsidy of gaming. They need to be up front and honest with the punters. Tell them that their gaming doesn’t come cheap and offer incentives to buy for them.

    Or maybe they should just form a club that uses their premises… ;)


    Games_Caverneer says:

    Or maybe they should just form a club that uses their premises… ;)

    Absolutely Osbad - that is exactly what I am doing in my B&M store in the UK and you are right to point out all the costs invovled in gaming generally. In the town that I have set my store out there are at least 2 clubs of which I am aware and a Games Workshop with a reasonable set of gaming tables.

    Furthermore Osbad I think that the store that is near you is working in exactly the right way (as it is exactly what I am doing) - as a permanent venue you need to make use of the features that you can offer that are unavailable to either a club or to an online retailer and make sure that you maximise on those.

    My model is to have a set of games that can have events related to them and to run these on a rotation basis to ensure that they do not get stale and encourage the footfall to the store by a varied set of customers on a regular basis. Whilst many people will definitely be buying their stuff from an online retailer my experience is that they will spend a certain amount whilst in and playing. This is how you make your money and Amazon cannot compete on that level.


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