Amazon ads no more
For a while now I have been running ads with links to products on Amazon.com but I have removed them here, and on another websites, as of today. The reason for this is simply that Amazon is a discount reseller and their sales ultimately cut into the sales for local game stores. Now I have no basic issues with Amazon. I use the Canadian site frequently to get books ever since the local bookstore I used went out of business (unrelated to online competition).
Recently in a thread on the Classic BattleTech forum, David Stansel-Garner of Catalyst Games posted the following:
Now at the end of the day, somewhere close to 90% of our product is sold through your local retail stores. I know that some people don’t buy that way, but both Classic BattleTech and Shadowrun are large properties and large amounts of books (thousands of each title) go through brick and mortar stores. And these stores try and stay competitive by monitoring prices, including those of places like Amazon.com. They frequently run into people quoting the online price and saying “why can’t I get it at 34% off?”. This makes retailers feel like they’re actually competing against Amazon. If the person buys the book, the retailer is worried that they won’t buy more because they’ll go to Amazon, and if they don’t buy it that day, then in the retailer’s mind its easy to imagine that they’ve gone home and ordered it online. And without full knowledge of how little Amazon really does in business, they tend to feel put out and less likely to try new products from us.
Now his comments are based on a business decision to help keep their products competitive and also help to support stores that make a decision to stock Classic BattleTech and other Catalyst products. From their perspective it makes more sense to support the 90% of their market as opposed to the 10%. In either case though it means that Catalyst is taking a hit from not having their products on Amazon. But I think it is the right decision. For a large part of the hobby, at least here in North America, the hobby is developed by local game stores. None of these businesses can compete with a company like Amazon that can offer a 34% discount on products and who also often offer free or discounted shipping.
And so I have removed the Amazon links from the site.
I have been a strong proponent of gamers frequently and shopping in their local stores and it is purely hypocritical of me to continue to place ads on this site for Amazon when the net effect is, quite frequently, to take business away from the local stores I try to get people to frequent.
Update: to make this seem less like a moral pronouncement and more like the announcement it was intended to be I have removed the “Editorial” image from the post. I’m not sure what I was thinking when I added that :-)
